Web Strategy
An effective web strategy is as important as an effective financial strategy.
Jason Bresnehan is knowledgeable and experienced in web strategy and can be employed as a digital coach or web strategy consultant to assist you develop and implement your web strategy.
The business objectives of an organisations web strategy can vary significantly, depending upon the type of business and the sector. In general however, the web can be utilised to improve the efficiency and effectiveness of an organisation’s traditional strategies such as R&D, production, marketing and sales, human resources and finance.
Typically the web tools deployed in a web strategy include:
Sales and Marketing Systems
- Online advertising and search engine marketing campaigns
- E-Commerce systems, online stores, booking systems to provide alternative points of purchase and increase sales
- Search engine optimisation to increase brand awareness and sales
- Email marketing campaigns to increase sales or brand awareness
- Content Management Systems (CMS) for dynamic corporate or micro websites to promote an organisations products or services
- Online calendars and other web based “intention” tools to promote upcoming events and services
- Point of use / point of sale kiosks and interfaces to interact with customers in public areas such as airports or within physical stores
- Websites and survey systems Increased customer satisfaction and innovation via real-time customer feedback channels
- Web based customer relationship management (CRM) like Salesfroce.com
- Professional or domain confined networking using tools such as LinkedIn and Social Networking using tools such as Facebook
- Social marketing campaigns using Facebook, MySapce, Twitter
- Branding and customer engagement by publishing ideas and opinion on blogs and social media like Facebook.
- Online public relations such as media release publishing and distribution systems like NewsMaker.
Administration Systems
- Online banking for low cost transactions and funds management
- Off-site information back-up and storage to increase information security
- Virutal assistants and other web tools such as optical character recognition to decrease the costs of producing information.
Production and Service Delivery Systems
- Workflow systems that can be used in product production or providing services, such as in the health sector
Knowledge Systems
- Search (Internet and Intranet) to assist both an organisations customers, employees and suppliers find the right information fast
- Use of web based alert and monitoring systems to conduct real-time “public opinion” and knowledge base research
- Information sharing and collaboration tools that allow employees, customers/suppliers to share information real-time and innovate and increase the efficiency of R&D cycles
E-Learning
- E-learning systems ranging from web-deployed “how to” demonstrations like how to plant roses to the delivery of four year long University diploma courses.
Digital Coach or Web Strategy Consultant
Jason can be retained to assist in the development, improvement and implementation of your online strategy and can be contracted as a digital coach or web strategy consultant to assist you develop and implement your web strategy.
Experience
Jason Bresnehan's experience has been gained through seven years as a technology venture capitalist including investments in software companies, three years as Managing Director of a web site and web system developer, three years as interim CEO of an Internet enabled point of use technology company, a founder of an online press release or PR publishing and distribution systemNewsMaker, six months as interim CEO of enterprise search company Funnelback and five years managing the content for the Tasmanian Events Calendar.