Online Marketing & Online Strategy Resources for the Australian Tourism Industry
ATDW e-Kit
Jason Bresnehan is a digital coach for Tourism Tasmania, delivering online marketing and online strategy to Tasmanian tourism operators. One of the resources being utilised in the web coaching program is the Australian Tourism Data Warehouse or ATDW's Tourism E-Kit.
You can download these tourism online marketing training resources below.
Initial Assessment of my website
Web Strategy; assessment and components
Web strategy; cost and timings
Finding a good web professional
Registering a domain name: basic
Organising hosting for my site
The Internet, web 2.0 and the tourism industry
Website 101: visual design and content
Website 101: usability and technology
What is a content management system?
Images and your Online Strategy
Critical components of optimising a website
Understanding inbound links to my site
Converting Web Prospects to Guests
Pay per click advertising Google AdWords
Setting up a PPC campaign with Google AdWords
Customer reviews and TripAdvisor
Australian Tourism Data Warehouse