Keep It Simple Stupid
We provide business consulting advice and implementation based on the KISS, or the Keep It Simple Stupid principle.
- Design and implement strategies that are simple, in every strategy of the business
- Design and implement systems and processes that are simple in every facet of an organisation
- Seek and destroy complexity
- Seek and destroy the sources of complexity
Complexity is Stupid
Complexity wastes time and costs money. Complexity causes paralysis within a business. Complexity causes customers to turn away. Complexity makes it harder for your distributors, suppliers and partners.
Great companies, great businesses and great organisations design and implement organisation wide strategies, processes and systems that are simple and devoid of complexity.
When great businesses see complexity creeping into their business they remove and destroy the source.
Great businesses live by the Keep it Simple Stupid or KISS principle.
Give Me an Example of a Great Company that applies the KISS principle
There are thousands, but my favorite is a little company out the back of San Francisco, called Google.
- Their interface is simple
- Their search results display simple
- Their backward link factor in their ranking algorithm is very simple
- It's simple and takes minimal clicks to buy products from Google
- It's simple to download tools and applications from Google
- Google tools such as alerts are easy to use
- International AdWords campaign are simple to set up, just minutes
- Google News indexes the world's online newspapers every day and manage to display it in a simple, intuitive interface
- Google Chrome is breathtakingly simple and fast
I could go on, but I have clients to simplify.
More reading on KISS:
Complex is Stupid
KISS
KISS Principle