1995 Experience

Business and Marketing Training

Department of Employment, Education and Workplace Relations
Launceston

Jason Bresnehan delivered six, 6-week business training courses to over 70 start-up business owners. The training was delivered as an an RTO nationally accredited and recognized business administration course.

Jason delivered the following training modules: Strength, Weakness, Opportunities and Threat (SWOT) Analysis, Production Strategy, Service Strategy, Marketing Strategy, People Organisation, Finance, Taxation, Intellectual Property, Company Law and Administration.

The trainee particpants, fledging business owners and operators, were involved in various sectors including appliance and automotive servicing, art, beauty therapy, counselling, cleaning, earthmoving, fitness, freight, graphic design, horticulture, hospitality, import/export, massage therapy, products distribution, recruitment, resturants, retail, tourism, website development

The training was delivered as approximately 3 weeks of presentations and group workshops and three weeks of one-on-one, face-to-face coaching.

The outcome was a detailed business plan, detailed cash flow and profit and loss projections and an independent panel giving the business start-up a green light.